As we welcome 2021 with open arms and wave goodbye to 2020, it’s time to summarise something we actually enjoyed — the most creative advertising campaigns this year.
At Esports Insider, we’ve chosen to celebrate these activations by showcasing some of the most significant, captivating, and outstanding advertisements delivered, whether it be through long-running campaigns or one-off brand collaborations.
Here, presented in no particular order, are what we consider to be some of the best esports advertising campaigns of 2020:
Skillshot: Gamer Therapy
Mental health has become a major talking point in the esports industry, especially during the COVID-19 lockdowns this year. As such, Cloud9 launched a mental health campaign with Kaiser Permanente, GRID partnered with Rethink Mental Illness for a charity CS:GO event, and online initiatives like YANA (You Are Not Alone) helped to keep gamers connected during a year marked with unexpected loneliness and stress.
Skillshot Media also launched ‘Gamer Therapy’ to pair gamers of all skill levels with licensed therapists, who also happen to be gamers. While playing together, they are able to talk casually about subjects that concern them and receive helpful, healing feedback. The campaign video by The Community illustrates that even people we see as successful (pro athletes, casters, etc.) feel