Quentin Martin, Chief Executive of Luckbox, has outlined his firm’s ‘new year resolutions’ as he plans to get the esports wagering platform in tip-top shape for a critical 2021.
Fresh from guiding Luckbox as the first esports wagering platform to list on the Toronto TSX Ventures Exchange (TSXV), Martin reflected on 2020 developments which placed esports firmly on betting’s global agenda.
“2020 was a great year for Luckbox. Esports and particularly esports betting is one of the few industries that benefited from the lockdown, especially early in the year when almost all traditional sport was halted,” Martin told SBC.
“During that period, Luckbox registered a 500% increase in turnover and this accelerated our plans to take the company public as we raised capital to build on this momentum.”
Securing new capital, Luckbox has called on a ‘recruitment drive’ to significantly bulk-up its marketing capacity in 2021.
Leading Luckbox into its ‘next phase of critical growth’, Martin underscored that the operator was seeking to merge ‘world-class’ marketing talent with Luckbox’s proven capabilities in developing its proprietary esports wagering platform and further technologies.
“This year is all about scale for us,” Martin added. “With that in mind, we are in the process of recruiting a Chief Customer Officer and fleshing out our marketing team.”
“We are looking for a Head of Content Marketing, a Head of Performance Marketing, and an Affiliates Manager to help us rapidly grow our user acquisition efforts. We’ll also be looking to further flesh out the marketing team